Campaign Optimization & Performance Highlights
Role & Impact: Managed and optimized paid ad campaigns for Unique Collection Dhaka, driving key improvements in acquisition efficiency.
Cost Per Acquisition (CPA) Reduction: Successfully reduced the cost per sale/acquisition from $2.00 – $3.00 down to $1.20 – $1.50, representing up to a 50% increase in ad spend efficiency.
Key Strategies Executed: Implemented targeted audience refinement, continuous A/B testing of ad creative formats, and conversion tracking optimization to scale sales while keeping CPA low.